What usually goes wrong
Corporate video fails in the same place almost every time: nobody decided what the film was for. It gets commissioned because the website needs one. Four people sign it off, each wanting something different. You end up with three minutes that says nowt to anybody.
So the first conversation isn’t about cameras. It’s who is meant to watch this, and what they should do afterwards. Twenty minutes on that saves a fortnight of guessing. It’s the difference between a film that does something and a film that just exists.
What it usually turns into
- A company film. One main piece for the homepage, built on the place and the people rather than a script read to camera.
- Staff and founder interviews. Two cameras, proper audio, and questions that get past the rehearsed answer.
- Recruitment film. Increasingly the one that pays for itself, because it shows what the job is actually like.
- Internal comms. Training, announcements and handovers that nobody wants to sit through unless they are short.
Nobody has to be good on camera
Most people aren’t, and the ones who are tend to sound like it. So nobody gets handed a script to learn. You talk to me rather than to a lens, and the usable thirty seconds gets found in the edit. It’s a proper relief for most people.
