The ask
A brewery with a good product, a taproom nobody knew about and a trading estate address that does it no favours. One morning of filming, as much usable material as possible.
The problem
Small producers get offered two things: a glossy advert they can’t afford, or a phone video that makes the product look cheap. The middle is where the work is. Real footage of real work, lit so it looks as good as it tastes.
How it was done
- The process. The mash, the grain, the hands. Nobody performing, just a brew day filmed while it happened.
- The premises. A drone pass to fix the building in people’s heads, then the signage and the kegs at ground level so the address means something.
- The product. Controlled light on a table, the can and the pour. The part that takes an hour and looks like it took ten minutes.
- All of it before lunch. One setup follows another if you decide the order the night before.
What came back
A main brand film, a taproom cut, a product cut and a set of vertical clips, plus stills lifted from the same footage for the website and the cans themselves.
Why it matters for your job
One morning, sequenced right, produces a year of material. The trick is deciding the sequence before anyone turns up, which is what the shot list is for.